Made for Christopher Ward

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Your own film, cut for Reels

The Sealander film is landscape, runs 44 seconds, and carries its lines burnt into the bottom of the frame. In a 9:16 slot the bottom third of the screen is where Instagram puts its own interface, so that is the worst place a word can sit. This is the same footage recut to 9:16: it fills the screen, it opens on the watch rather than the title card, and every line has been lifted above that strip.

The interface around it here is a mock-up, so you can see the copy clearing it. The file you download is the clean reel.

Every word is yours, cut and rewrapped but not rewritten.

Static ad: a Christopher Ward moon-phase watch on a wrist, the loose star-flecked dial and the open case back below, on deep navy, with the line British Design, Swiss Made

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Inspired by the Kunmi campaign

This is a static ad that could run in conjunction with the Kunmi campaign to keep the Moonphase front of mind and give Meta more creative to test.

Live Meta ads, watch brands

Twelve brands, read from the Meta Ad Library on 14 and 15 September 2026. The typical brand runs 19.

Baltic42
Maen40
Farer36
Nivada Grenchen28
Brew19
Alpina19
Furlan Marri16
Hamilton11
Formex10
Certina9
Laco6
Christopher Ward4
Static ad: the C63 Sealander Automatic with a pistachio dial on its steel bracelet, on white, beside a five-star Trustpilot review from Darragh Jordan and the Christopher Ward logo

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Built on a Trustpilot review

A second static, this time for the Sealander Automatic, that lets one of your five-star customers do the selling.